Company News, New Products

Shiseido Launches Benefiance Wrinkle Smoothing Eye Cream

The new-and-improved formula includes ginseng extract to brighten eyes and reduce dark circles and vitamin E to help maintain the skin barrier.

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By: Lianna Albrizio

Associate Editor

Shiseido’s Benefiance Wrinkle Smoothing Eye Cream has gotten an upgrade with a new formulation bringing together the power of ginseng extract and Vitamin E.  The brand’s best-selling anti-aging eye cream now visibly reduces wrinkles and diminishes the appearance of dark circles.    The new-and-improved formula targets five types of eye area wrinkles–inner corner, under eye, crow's feet, round eye, frown lines–plus priority concerns, dark circles and eye bag puffiness.   ...

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